TikTok's Branded Content Policy requires creators to declare when a post promotes a business or is part of a paid partnership. Wildmoka exposes two disclosure toggles in the publishing panel:
- Promoting your own content
- Promoting a third-party business
Promoting your own business
Enable this setting when the video promotes a product, service, or event that your own organization owns — for example, a match highlights video that also promotes a club's merchandise or a ticketing offer.
When enabled, TikTok automatically adds a "Branded Content" label to the post, visible to all viewers.
Promoting a third-party business
Enable this setting when the video was created as part of a paid or gifted partnership with an external brand — a sponsor, advertiser, or commercial partner.
When enabled, TikTok adds a "Paid Partnership" label to the post. Both toggles can be active at the same time (for example, a club promoting a sponsor's product on their own account).
What to know before publishing branded content
| Privacy restriction | TikTok does not allow branded content posts to be set to Private. If you enable either disclosure toggle, make sure the Privacy setting is Public / Followers or Friends. |
| TikTok review | Branded content posts may be subject to additional review by TikTok after publishing. The video appears live immediately but could be held for moderation. TikTok's review process typically completes within a few minutes, though it can occasionally take longer. |
| Can't be changed post-publish | Like interaction settings, brand disclosure labels cannot be modified after a post is published. If you need to change them, you'll need to delete the post on TikTok and republish from Wildmoka. |